We craft integrated storytelling initiatives to drive meaningful change
Commerce & Culture is a strategic and creative agency that partners with forward-looking businesses, NGOs, and cultural agents to shape and disseminate purpose-driven narratives aligned with the Sustainable Development Goals.
We ground our creative work in a broader context of community insights, capacity building, and cross-sector innovation. This approach enables us to create visually driven digital platforms, campaigns, and experiences that resonate across geographies and accelerate systemic change.
Clients and Initiatives
In synergy with our client work, we incubate mission-driven initiatives that champion global inclusion, sustainability, and transformative storytelling. These projects catalyze broader impact while enabling brands to drive meaningful change.
Africa Reframed, our initiative, exemplifies this hybrid approach. Through visual storytelling, talent development, and cross-sector collaboration, we're reshaping perceptions of the African continent. Forward-thinking brands licensing imagery from Africa Reframed amplify progressive narratives while enhancing their communications, creating a virtuous cycle that demonstrates our model's impact.
Our work →
Insights
Through Insights, our journal, we spotlight thought-provoking work in creative arts, photography, and design that pushes boundaries and inspires. We focus on artists from our collaborations, exhibitions, and global network, exploring themes from environmentalism to cultural identity—revealing surprising perspectives.
