We craft purposeful stories and conscious collaboration
Commerce & Culture is a mission-driven strategic and creative agency. We are guided by the understanding that narratives shape how we see and connect with one another. In a world defined by accelerated division and disruption, we collaborate across sectors to elevate the stories and ideas that unite us.
Our work
Through visually driven platforms, campaigns, exhibitions and capacity-building, we develop integrated story-led initiatives aligned with the Sustainable Development Goals and stakeholder objectives. These initiatives enable organizations to strengthen both internal and external alignment while delivering lasting value to the communities they touch—translating shared purpose into experiences that bridge divides and inspire change.
Our platform Africa Reframed exemplifies this approach. By licensing imagery from Africa Reframed, forward-thinking brands, including those seen below, reshape visual narratives, support local talent, and strengthen their communications—simultaneously advancing how Africa is seen, what stories are told, and who tells them.
Exhibition planning at the National Museum of World Culture, Sweden.
Insights
Through Insights, our journal, we spotlight thought-provoking work in creative arts, photography, and design that pushes boundaries and inspires. We focus on artists from our collaborations, exhibitions, and global network, exploring themes from environmentalism to cultural identity—revealing surprising perspectives.
Lien Botha
South African Lien Botha merges photography and narrative, capturing the essence of transformation and memory.
Fabrice Monteiro
Fabrice Monteiro's photography intersects environmentalism and African heritage, portraying ecological narratives.